5 Benefits of Using WordPress for your Business

February 23rd, 2018 in Design, Development, Web website design website development wordpress

WordPress is one of the most used web design platforms in the world. As of January 2018, nearly a third of the world’s top ten million websites were WordPress-based. In a world so full of digital options, that’s a huge market share – and there’s a reason the platform is so popular.

WordPress began life as a humble blogging tool, a quick and easy means of setting up a website online that could play host to all your posts. What made it special was that it was totally open source – in other words, users could access the code that made the platform work, and alter it. Before long, WordPress had, through the contributions of its users, grown far beyond its basic beginnings.

WordPress is now a system for building websites of infinite variety: from blogs to brochures to portfolios, the platform is now incredibly versatile. Users have created innumerable themes to alter and customise the look of websites, and countless plug-ins to add functionality and features.

Most of all, it’s incredibly easy to use – once set up by your web developer, the basics of updating your pages and products is intuitive and takes seconds. Businesses have adopted WordPress readily for this reason – it takes up less staff time, and its ubiquity often means that only the lightest of training is necessary … because staff are already familiar with it!

Ecommerce websites, of course, can be different beasts. They have very specific requirements and need to inspire total confidence in their users. But the truth is that WordPress has come so far from its beginnings that it is often the smartest choice even for ecommerce.

 

Extensive Plugin Marketplace

For one, it has an extensive plug-ins marketplace. That means that your site is potentially extremely powerful – because simply installing a new plug-in can make it capable of whole new things in seconds. From security to sales, plug-ins will offer your customers all the services they need.

 

Wide Selection of Themes

Secondly, that variety of themes puts thousands of different looks at your fingertips. You sell online because customers enjoy their experience on your website. WordPress themes look great and load seamlessly – that’s the best way to inspire confidence in your clients.

 

WordPress is Search Engine-Friendly

Thirdly, WordPress is astonishingly search engine-friendly. The system has been perfected over years to appeal to search engines, and that means your products will be found by people typing their phrases into Google, Bing and the rest. This is key to developing new business.

 

Highly Customisable

Fourth, WordPress sites are highly customisable. This means you’ll never be stuck with a site past its sell-by date – as you expand, or your customers’ expectations change, you can simply retool your WordPress site. Voila! You have a whole new home on the web.

And finally, don’t forget: WordPress is for blogging. Don’t ignore the system’s core functionality – reach out to your clients and create a lasting connection with them!

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

 

5 Most Popular Content Management Systems

August 18th, 2017 in Development cms content management system content management systems drupal joomla magento wordpress

The five most popular content management systems have earned their stripes by being usable, intuitive and flexible. These three characteristics are essential in any CMS, because most often they will be used by non-experts: your web developer builds the site, but your internal comms team or secretarial pool will keep it updated over years. A CMS needs to make sense to them.

A content management system does exactly what it says on the tin (if they came in tins): it is essentially a sort of software application which enables you to access the files and pages of your site in a graphical way, so that you can tweak text, upload photos and add new areas to your site. It will often let you alter the look and feel of your site a little, too – although it’s often best to leave this to your designer.

There are several options for your CMS, and your exact choice will depend quite heavily on what you need to do with it. But the most popular CMS platforms available are tried, tested, and where your search for the perfect CMS will begin.

 

WordPress has become the daddy of CMS platforms because it is free, open source and improbably versatile. WordPress offers free sites at wordpress.com, but many professional sites install the WP platform on their own servers and build a site from there. Because its base code is freely available, developers are constantly building new features for it – meaning your site can be made to do more or less anything, and be controlled easily within the very intuitive WordPress interface.

 

Google Sites, however, is making a plate for the market WordPress had almost sewn up. Like WP, Google Sites lets you change design templates, associate a site with a given URL, edit pages as you would with Word documents and generally build and manage a website with a minimum of fuss. The platform may have fewer features than WordPress, but it is growing all the time – and has the huge benefit of integration with the proliferation of Google services, from Mail to Search, that so many of us use daily.

 

Magento, meanwhile, is custom-build for ecommerce websites. Where both WordPress and Google can handle ecommerce with the addition of tweaks and plug-ins, Magento is a specialist CMS explicitly designed to manage products, sales and payments straight out of the box. This specialist aspect gives it a real edge when it comes to websites looking to make an immediate splash in the crowded world of ecommerce – and it’s go-to for anyone looking to build such a site.

 

Joomla is, like WordPress, free and open-source – that is, it costs nothing and its base code is available for anyone to edit and change in order to add new functionality (and provide their bright ideas to other Joomla users). It’s the second most used CMS in the world after WordPress, and shares many of its features. Databases power both WordPress and Joomla, but the latter provides a lot more flexibility in terms of which type of database you can use – if your server cannot handle the specific database type required by WP, Joomla may be your saviour.

 

Drupal, too, is similar in many ways to both WordPress and Joomla – it’s free, open-source and expandable. But it’s also a web application framework, meaning that unlike its rivals its designed as an environment in which users can build not just sites but web apps such as calendars or email systems. This gives it a very important USP in the current digital landscape, since web users are increasingly demanding that sites have real utility, as well as looking pretty and providing basic information.

 

We may not have made your final decision for you, but we’ve hopefully set out the stall of each of these platforms – why not call us today to discuss further what CMS your team will need to use once your site is complete? Depending on your and their precise needs, there’s a reason to use each of these five most popular CMS platforms.

 

Contact Image Plus for CMS Support and Web Development

If you’re unsure about what Content Management System to use for a new or upgraded website then speak to our experts. Our Web Developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.