Why Affording An Agency Website Is Like Eating Cake

October 29th, 2015 in Apps, Bespoke, Design, Development, Marketing, Web apps cake Design development Web website

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I realized the other day that I’ve been spending a lot of time at networking events in recent weeks. This is not just because it’s a great way of scoring free cake (hardly a networking event in the country now does not supply afternoon tea as standard, I can only-slightly-smugly report). It’s because these sorts of meetings offer great ways to meet new clients, and understand how all businesses are thinking.

One of the constant themes of my conversations with people from SMEs is one of cost – or, maybe more accurately, how expensive many businesses imagine a professional website might be.

We’ve all met the small business owner who asked his friend to build a website, and wound up with one that was half-finished; we’ve all probably tried to build a website using one of these ‘out-of-the-box’ services or web builders, and found it just cannot do the job. The fact is, your business’s website is ever more important – and needs to be professionally tailored to the particulars of your business. That takes a proper design agency.

The people I talk with over all those cream teas, however, are always worried that they simply can’t afford an agency. You might expect me to try and convince them otherwise, and, I confess, I do – but it’s a fact we don’t want to hide that, sure, we’re more expensive than using a website builder’s templates or getting your mate to do it.

But you invest a lot in your business, and an investment repays over time. We believe that the little bit extra we cost – and it’s nowhere near as much as many people seem to fear! – is worth the investment, and will help your business be the best it can be.

Come to think of it, it’s all a bit like cake (yes, I have cake on the brain – why do you ask?): the better the ingredients, and the better the baker, the tastier the final product. If you’re trying to impress, you don’t use value flour, you don’t scrimp on the icing, and you don’t ask someone who’s never made a cake before to whip one up for you. Your business will look worse than it is – and be less accessible to customers than it should be – unless you build your website like you’d bake that special sponge.

At Image+, we build a website around your business: we’ll design it to look uniquely yours, build in the features you need and those customers expect, and write the content for you so that it’s all professional and compelling. You’ll have face-to-face meetings with us; we’ll be on the end of the phone whenever you have a question; and we’ll do it all for you – you won’t have to fiddle with a single button if you don’t want to!

Let’s say you spend about £3000 on your website with us – that’s a standard amount for a fully-featured website, tailored for you, though we’ve done cheaper – and let’s say it lasts three years before it needs a bit of a facelift. That’s just £80 per month, which is a great deal given that proper websites, as opposed to bad ones, are proven to generate leads, improve repeat business, and increase your brand’s reach. From this perspective, dealing with a tricky online website builder that churns out a basic cookie-cutter website and doesn’t offer any after-sales support seems like the bad investment, right?

So. Not only is an all-singing, all-dancing agency website cheaper than you think; it justifies whatever extra expenditure it may incur over the cheap-but-far-from-cheerful alternatives. So why not pop in and have a chat with us about what we can do for you? I’ll even bring cake.

How Websites Are Just Flesh and Bone

November 15th, 2013 in Design, Web Design website wireframing

How does a website start its life? All those familiar elements – the navigation bar, the main content area, the splash image – don’t materialise from the ether. They’re planned and carefully placed to produce not just an appealing visual experience but also one which guides the user’s eye and helps them use the website in the best way possible. So how do we do it?

The web designer’s is a shadowy art, half aesthetic connoisseurship and half technical coding which is often unintelligible to the untrained eye. But it’s also a collaborative activity, in which everyone on the team should be involved – most especially the client. Web design is about capturing what makes the client different, special or unique and getting it online – because to do so will be to persuade browsers to become buyers.

For instance, one of the key first steps in any web design process is ‘wireframing’. This is the technical term for drawing up a schematic or blueprint for which elements of content and functionality the website will include, and how it will display those elements. Think of it as the website’s skeleton, the bones of a page layout or content arrangement onto which the designer can later add the ‘flesh’: font styles, colours and graphics. When we look at a skeleton, we see how a joint might move, rather than how the limb will look. It’s the same with a wireframe.

The key, though, is to make sure the joint moves in the direction the client requires. At Image Plus, we work as a team so that each of us understands the wireframe, and thus the project. But every part of it is informed by the client’s needs and goals: wireframing isn’t about detailing every last item about the website, but it is about fundamentals, and the client is best versed in the essentials of their business, product and audience.

Once we know what the website must do, we can turn to how it should look. Again, the client will almost always have some ideas about the look and feel of their site – corporate or contemporary, monochrome or colourful – which we will be taken onboard and applied to the final site. We do a lot of this graphic design work in Photoshop, which has become a crucial tool for every designer.

Photoshop is an image manipulation software package, making it ideal for the building of websites – which still rely on a wide array of imagery if they are to look exciting and pleasing to the eye. Web browsers don’t produce exciting visual effects alone – they read code and display images which have been carefully put together by the design to look good and operate well. That makes Photoshop a good means of putting together the background images, content area shapes, font colours, foreground graphics and other imagistic elements which will make your website attractive as well as useful to your visitors.

The internet is changing – increasingly websites are less like a magazine, designed in Photoshop to certain dimensions and specifications – and more fluid, displayable on many devices in many ways. But graphical content is still key, and the graphic designs we come up with in Photoshop can be laid over the skeleton we built in the wireframe to bring together look and functionality in one highly effective package.

So. That’s web design in a nutshell. But it all starts with that conversation with the client – so drop us a line today!