Great navigation on websites is the difference between becoming a really successful online resource for your customers – and, well, not. Today’s savvy internet users want every website they visit to make immediate sense and be easy to use. The best way to achieve this is with intuitive navigation.
From menus to hotlinks, back buttons to breadcrumbs, navigation is all about how a user goes from one page to another. Great web navigation enables visitors to your site to find the content they want quickly and with a minimum of fuss. In other words, it’s about convenience.
In survey after survey, the majority of web users admit that they judge a business by the quality of their web design. This might be unfair – although it’s increasingly easy to produce professional-looking websites – in today’s world, it is simply a matter of fact.
The good news is that ensuring your site is easy to navigation is relatively straightforward. On the other hand, it can be more subtle than at first appears: the interaction of your menu with the content and images on each page can render even the clearest architecture cluttered or difficult to parse. That’s why you’re always best off engaging professionals to build your site.
1. Clear & concise labels/categories
This is the golden rule: make your navigation easy to understand at a single glance. Think of your site as a set of boxes, and file content and pages into the appropriate one. Then, describe each box with a single word of clear meaning and importance – and fan out your pages from there. Your users will thank you.
2. Theme, colour & layout consistency
An architecture of pages that structure your content in such a way as to make it easy for your users to find the content they need. But don’t neglect visual cues. That is, should each category of pages share colours or layouts, to emphasise the belong to the same group? Avoid clutter, make things subtle.
3. Utilising a flat architecture
Not so long ago, websites had become unwieldy cascades of pages: under each category, innumerable pages nested under the ones before them, with users clicking again and again to reach the content they needed. It is very rare that this can’t be avoided. Try to ensure that each of your pages is reachable within a couple of clicks.
Follow these three tips, and great navigation – and happy visitors – will be yours.
Contact Image Plus for Website Design & Development
If you’re looking for a web design company in Coventry, Warwickshire and would like some support with a website, then please feel free to contact us and speak to one of our website design specialists.
Contact us on 024 7683 4780 or send us an email at firstname.lastname@example.org.