3 Great Techniques for Engaging Typefaces

November 5th, 2017 in Design Design trends typeface typefaces web design web designers

Typefaces can be the poor man of web design. There’s so much else that’s novel or exciting about digital platforms – animation! video! parallax scrolling! – that the humble font can be overlooked.

This, however, would be a mistake. In fact, bold and striking typefaces have been one of the big trends in web design over the last year or so. That’s because they can be very effective at engaging visitors straight away, as soon as they land on your homepage.

A great typeface makes a statement almost subliminally. Getting your fonts right can in this way add some serious punch to your design – and give real character to your brand. If you play your typeface cards right, your visitors will be hooked instantly.

So what’s the secret? A lot of the typeface trick, as in any other aspect of design, is in understanding your brand and expressing it elegantly in your choices. That said, there are some elements of typography that you can consider in order to hit the right balance for you.

 

Be Minimal – but Dramatic

The temptation when toying with typefaces is to go wild. The problem with showily fabulous fonts, though, is that they can be distracting. Take comic sans, that much-hated font which purports to have lots of character. The reason designers hate it is because it’s unbalanced – its balance and shape and legibility are all compromised by its desire to be so kooky.

Don’t fall into this trap. Use a simple font that makes a big impact. Consider fonts like Fat-Frank, Frontage or Poly. These sorts of font will convey meaning and attract – but not distract – attention.

 

Keep Creatively Simple

Don’t over-use effects or point sizes. Be creative, but don’t go overboard. In just the same way that you want your typeface to speak eloquently but not always shout, think carefully about how to use it. Maybe you could do something very straightforward like using ALL CAPS to make your message loud and clear, instead of using italics, underlines and bold? It’s worth considering.

 

Integrated Images

If bold typefaces are a big trend in minimal web design right now, so too is integrated video and animation. The great news is that you can do both at the same time.

By using bleed – that is, placing an object in front of the text – or including video in the background of a text area, you can add visual interest to your site whilst still letting your text do the talking. Maybe your text can extend beyond the bounds on an image, or be partially obscured by one? This is a trick often used in comic books to make panels look dynamic – it can work online too.

In short, typefaces can make text sing. Great-looking text seals the deal with customers online, so don’t ignore the writing on your website … or it might wind up on the wall for you!

 

Contact Image Plus for Responsive Web Design

If you need a web design or just want someone to check if your website is already responsive then speak to our experts. Our Web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

Why Responsive Web Design is Important

October 20th, 2017 in Design Design responsive web design responsive website design web design web designers website design

Responsive web design is important. If you take only one sentence away from this blog post, let that be it: in today’s online environment, ensuring that your website can respond to the devices and screens on which it is viewed is absolutely key, for all sorts of reasons.

 

Clients and designers alike can get wrapped up in colours and font faces and where the navigation is positioned. They can become very agitated by the wrong graphic or a button that stands out insufficiently. The truth is, none of these will damage your site as badly as failing to make it responsive will.

 

To be fair, what everyone wants is for your site to look good – and the truth is that responsive web design ensures it always looks its best. No matter how great your graphics or vibrant your colourways, all that work will be for nothing if your site doesn’t look good on a mobile phone or a tablet or any of the countless types of device which can now be used to view your site.

 

This is all that responsive web design means: building a site that can shrink and resize and even display differently depending upon the platform. For example, on a large desktop monitor, a site might stretch across the screen, displaying big and bold slider graphics and expanding its menus fully. On a mobile however, it might contract and intelligently crop those images, or collapse the menu into a ‘hamburger’ icon.

 

Responsive web design is important because it enables you to ensure your content looks good in every context – and that you get the message across immediately, however a user is logging on.

 

Ensuring this cross-platform compatibility will increase mobile visits to your site – crucial given that mobile internet usage is increasing constantly, and is now the dominant method many use to go online.

 

Likewise, search engines such as Google reward website that provide this courtesy to broswers – meaning that your rankings will improve if you adopt responsive design. Should you for some reason choose not to go down this route, don’t expect to reach the top of the search pages for your chosen keywords.

 

For example, some businesses still use multiple non-responsive websites, directing users to the site most applicable to their device. Not only will this ensure that all of your sites do worse in search engine rankings; it also makes managing them a nightmare, since each time you update a page you’ll need to do it on every single non-responsive site you maintain. Responsive web design is a time saver, and will make your business more productive.

 

In other words, these taking advantage of responsive technology is the only sensible way to approach building a new website. In fact, all your competitors are already doing it – and maybe that’s the best reason of all why responsive web design is so important!

 

Contact Image Plus for Responsive Web Design

If you need a new responsive design or just want someone to check if your website is already responsive then speak to our experts. Our Web Developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.