Top 5 E-Commerce Web Design Trends for 2017

August 9th, 2017 in Design, Web e-commerce web design

E-commerce website trends in 2017 are related to, but also diverge from, the more general web design fashions. Much of this difference, of course, is simply due to the separate functionalities required of an e-commerce site. You wouldn’t build a bungalow the way you would a skyscraper. Websites are the same.

The primary purpose of an e-commerce site, not surprisingly, is to drive sales. How you do this online is all about how a website looks, and how that appearance guides and empowers the user. E-commerce web design trends are equal parts style and substance: they both keep things fresh and make them functional, enhancing the user experience.

So what are the latest trends? As dedicated followers of fashion, we’re glad you asked.

 

1) Responsive Design

This one shares most with the general trends elsewhere in web design: a responsive site is one that can be viewed optimally on many devices and platforms, and with mobile a very big thing now this is essential. It’s extremely important that your e-commerce website looks good on a smartphone, tablet or desktop computer: you want to maximise your customer base, and responsive design is the way to do it.

 

2) Material Design

If responsive e-commerce design is primarily about function, material design is about aesthetics. Put simply, this e-commerce web design trend builds on a language introduced by Google in 2014, and focuses on card layouts and responsive animations. This is perfect for an e-commerce site, since the grid system of material design offers the perfect way to arrange products simply and easily. This helps your user find what they want quickly.

 

3) Menu Placement on the Left

This is another trend driven by Google. The service has begun to place its menus on the left, and so ubiquitous are the service’s platforms that users are automatically beginning to expect this. Intuitive navigation is a key means of ensuring your visitors become customers, so following this trend makes a lot of sense. Look for ‘hamburgers’, too – the three-line horizontal button which, when tapped or clicked, expands the menu. Hiding your menu in this way gives you more space for content when you need it.

 

4) Bright and Vibrant Colours

Web design in general, has been inundated with blocky colours of late: less pattern, more bold hues. E-commerce can make real use of this trend to highlight key areas of content and simply stray fresh when it comes to look and feel. Do away with whites and greys –  try reds and yellows. At last web design is fun again!

 

5) Lots of Images

Your e-commerce website is your new shop window – and no one likes an empty window, right? Let your customer see your products, and be unafraid of leaning heavily on original photography. Likewise, don’t just limit yourself to product shots – use attractive photography of your products in situ, being used and generally looking great. Release your inner artist.

 

Contact Image Plus for Website Design & Development

Drop us a line to learn more about where we’re taking our e-commerce clients this year. But there they are in a nutshell: the top five e-commerce web design trends of 2017!

If you’re looking for a web design company in Coventry, Warwickshire and would like some support with a website or mobile website, then please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

Business Benefits of Website Design & Development

July 28th, 2017 in Design, Development, Web businesses web design web development

Businesses make decisions on the basis of value. That is a truism so obvious as to bear repeating: we’re all told that web design is important, but what are the business benefits of web design and development? How can we measure their impact in order to inform and justify our investments?

The benefits to a business of great web design are multiple – and offer multipliers in turn. In the digital age, your customers will assume any business with which they engage have a web presence – and they will trust you less for not having one or even merely for having a poorer platform than they expect. Expectation management, then, is key – but there are still more quantifiable business benefits to great web design and development. They can be roughly broken into four areas.

 

Good web design makes your service or product available 24/7

A quality website is a resource that your customers will want to return to. Not only that, but it’s always on. Unlike your reception desk or call centre, your business’s website is open to the public all day, every day. Whatever their schedule, each of your customers can access your services or products at the click of a mouse or tap of a screen, constantly. That means you’re doing more business throughout the day.

 

Smart web development streamlines business operations

Digital technology offers smart solutions. Integrating your business processes with your website and another online infrastructure, enables information sharing, more efficient operations and better lines of communication. All that makes your employees’ days easier and more seamless, which in turn releases efficiencies for the business. Websites aren’t just shop windows – they can be workbench tools.

 

The web opens up more channels for outreach to customers

From Twitter to Facebook, smartphone to tablet, having a good digital presence means you can open up a larger number of channels to communicate with your customers – and convert new ones. Does your website include a blog? Create new content regularly to engage new users. Have you developed a new product, service or feature? Promote that online to earn higher traffic and greater sales. Good web design means better conversation.

 

Your business will benefit from staying competitive online

For all these reasons and more, your competitors will be investing in web design and development, too. The business benefits of web design and development often flow from matching and exceeding their efforts!

 

Contact Image Plus for Website Design & Development

If you’re looking for a web design company in Coventry, Warwickshire and would like some support with a website or mobile website, then please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

Why Branding is Important to Web Design

July 14th, 2017 in Design, Marketing, Web Branding web design

Branding can be a word that appears to lose meaning in its ubiquity. We all know what a brand is, right? We all understand that branding is important, don’t we? Well, maybe. But can we really quantify the benefits of branding in ways that strengthen our digital offerings?

Of course we can – but it requires a little bit of thought.

 

Customer Perception

Branding is as important to a website as it is to a drinks bottle or a hotel resort – it provides a seal of pre-approval. If your website agrees with a wider brand your company has already established – and is trusted by its customers – then automatically it will win people over and make them feel more comfortable.

The reverse is true, too, of course … but let’s for the moment assume your brand is good. Your website needs to mirror your wider brand – not be considered as separate to it because it is online or in a different format to your usual material – because it is part of that brand. Digital is increasingly integral to everything a business does, so it’s worth making it look that way, too.

 

Conveying Goals & Messages

The importance of branding to a website isn’t just about tying it into your wider activity, however. It’s also about grabbing attention and giving website users a specific message or goal in the moment that they arrive at the site. A good brand is designed to catch the eye of its target audience – so a good website will use it to good effect to attract and retain browsers.

Likewise, it will utilise the brand to offer a call to action. These can be key in directing users around your website, and towards the ends you’d like them to reach. A call to action can be a prompt to make a purchase or enter personal information, to subscribe or to get in touch. A good brand will subtly reinforce whatever action you wish your visitors to take: through colour, navigation, layout and messaging, a website can steer browsers in the appropriate directions for them.

 

Consistency & Usability

Indeed, the key goal for any website is usability. The most important metric by which to measure your site is simple: will the user enjoy the experience of visiting it, and will they get from their visit whatever it was they wished to obtain? A good user experience will result in repeat visits – and therefore repeat business. Branding is crucial here because it provides consistency and familiarity – which makes any visit anywhere easier.

First and foremost, a good brand is an expression of quality. Your branding says something about your product or service, and aims to inspire confidence. On a website, this will result in heightened engagement and greater usability – and that’s why branding is so important to web design.

 

Contact Image Plus for Website Design & Development

If you’re looking for a web design company in Coventry, Warwickshire and would like some support with a website, then please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

3 Essential Tips for Great Web Navigation

June 23rd, 2017 in Design, Web web design web development web navigation

Great navigation on websites is the difference between becoming a really successful online resource for your customers – and, well, not. Today’s savvy internet users want every website they visit to make immediate sense and be easy to use. The best way to achieve this is with intuitive navigation.

From menus to hotlinks, back buttons to breadcrumbs, navigation is all about how a user goes from one page to another. Great web navigation enables visitors to your site to find the content they want quickly and with a minimum of fuss. In other words, it’s about convenience.

In survey after survey, the majority of web users admit that they judge a business by the quality of their web design. This might be unfair – although it’s increasingly easy to produce professional-looking websites – in today’s world, it is simply a matter of fact.

The good news is that ensuring your site is easy to navigation is relatively straightforward. On the other hand, it can be more subtle than at first appears: the interaction of your menu with the content and images on each page can render even the clearest architecture cluttered or difficult to parse. That’s why you’re always best off engaging professionals to build your site.

 

1. Clear & concise labels/categories

 This is the golden rule: make your navigation easy to understand at a single glance. Think of your site as a set of boxes, and file content and pages into the appropriate one. Then, describe each box with a single word of clear meaning and importance – and fan out your pages from there. Your users will thank you.

 

2. Theme, colour & layout consistency

An architecture of pages that structure your content in such a way as to make it easy for your users to find the content they need. But don’t neglect visual cues. That is, should each category of pages share colours or layouts, to emphasise the belong to the same group? Avoid clutter, make things subtle.

 

3. Utilising a flat architecture

 Not so long ago, websites had become unwieldy cascades of pages: under each category, innumerable pages nested under the ones before them, with users clicking again and again to reach the content they needed. It is very rare that this can’t be avoided. Try to ensure that each of your pages is reachable within a couple of clicks.

Follow these three tips, and great navigation – and happy visitors – will be yours.

 

Contact Image Plus for Website Design & Development

If you’re looking for a web design company in Coventry, Warwickshire and would like some support with a website, then please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.