Tech Watching: To Each Geek Their Own

August 20th, 2013 in Development hyperloop innovation technology

You can expect every geek you know to be talking about one thing for the next little while: Elon Musk’s Hyperloop. It’s not, as it may sound, a new prog rock band or the latest unlikely science fictional blockbuster; in fact, it’s the next ambitious project of the man behind PayPal, itself a technology that could fairly claim to have changed the world.

The hyperloop, as you can read in this BBC News article, is a proposed new form of transportation: a long tube, in the first instance perhaps connecting Los Angeles and San Francisco, through which capsules are fired on a cushion of air towards their destination. In the capsules, of course, are people – who would now be able, if the hyperloop concept is sound, to traverse the hundreds of miles between those two Californian cities in about half an hour.

The hyperloop is exciting for a few reasons, paramount among them the simple thrill of a new technology. At Image+, we’re as exciting about new gadgets and gizmos as anyone else involved in digital tech, and the 21st-century seems to throw them at us almost more quickly than we can keep up. But keep up we do – and needless to say, in the realm of online marketing and design, we do so to your benefit! (Less so, maybe, in the realm of MMORPG gaming or the latest music tech, but bear with us.)

In fact, that’s the second – and stronger – reason why the hyperloop has got so much attention amidst all the other ideas which are almost constantly floated at one conference or another. Musk has form – he knows his stuff. As well as PayPal, he built the Falcon jet engine for NASA and developed the Tesla electric car, the most commercially-viable of all the electric car brands. Like all the best innovators, he keeps up with what everyone else is doing, and feeds that into his work, meaning his ideas have real substance.

Whether hyperloop will take off, we don’t know – Musk says he’s too busy to build it himself. But what we do know is that the key to credibility is keeping your eye on the curve. Our excitement about hyperloop is simply part of our excitement for all new technologies – and that’s what powers the quality of our service. Our designers and coders alike keep an eye on emergent technologies, learn which are the best, and employ them for you on your next website. as Elon Musk knows, it’s a mixture of expertise, experience and openness to innovation which makes for success in all the tech-base industries.

Rest assured, though, that we won’t be leaving Image+ to build a tube between London and Edinburgh any time soon. Unless any of our clients have a bright idea … ?

How To Survive A Digital Earthquake

July 30th, 2013 in Development business digital it services technology

Alan is currently on holiday in New Zealand, and we were imagining him having a simply wonderful time: all that beautiful scenery, the relaxed pace of life, the myriad benefits of the south-west Pacific. In fact, however, he’s been in fear of his life.

Perhaps we over-exaggerate. Imagine our concern, though, when we receive an update from the boss letting us know that he’d just come through an earthquake measuring six on the Richter scale! Whilst enjoying a meal with a friend in a nice restaurant, the ground beneath Alan’s feet began to move. He wound up taking cover, along with the rest of his fellow diners, under his table.

Both Alan and his pal are absolutely fine, thank goodness, but a level-six earthquake is no fun to sit through. It got us thinking, though, about two things: number one, how rapidly disruptive some events can be, and number two, New Zealand itself. (We’ll be honest, we’ve been thinking about the latter a lot, anyway. For instance, why won’t Alan take us all with him on holiday? We just can’t understand it.)

We work in a sector which is undergoing constant change – and not infrequent revolution. A single new innovation can have a huge impact in a world which is so febrile and fast-developing. The job of a team such as ours, of course, is to keep on top of all the latest developments in order to give our clients the edge.

Not that we’ve been wistfully reading the New Zealand newspapers, but we noticed that the impact of fast-changing technology on businesses is as hot a topic there as it is here:

Sixty-four per cent of CEO respondents to the Mood of the Boardroom survey say they are grappling with such changes.

And 97 per cent say they are making greater use of technology to drive productivity increases.

“Cloud computing and Software as a Service combined with better broadband will revolutionise IT services and lift productivity for New Zealand companies,” says a tech sector boss.

Mainfreight’s Don Braid says “the emergence of online trading has meant a change in the way we view this in the supply chain and the way we view who the customer is.”

Whether you’re building a website or conducting a marketing campaign, storing data or sharing portfolios, the latest developments in digital technology have the opportunity to give you a real advantage in your sales. The launch of a new social media platform, or – New Zealand again – the rise of the “24/7 anywhere anytime” data network will have impacts on your business.

Technology-scanning – and having access to the knowledge and expertise necessary to responding to the developments you find – can therefore provide real power to your commercial elbow. Without the help of experts, you might find yourself hiding underneath a metaphorical table; but by talking to people like us, you can turn the impact of disruptive change into a big positive for you, your products, and your business.