How To Survive A Digital Earthquake

July 30th, 2013 in Development business digital it services technology

Alan is currently on holiday in New Zealand, and we were imagining him having a simply wonderful time: all that beautiful scenery, the relaxed pace of life, the myriad benefits of the south-west Pacific. In fact, however, he’s been in fear of his life.

Perhaps we over-exaggerate. Imagine our concern, though, when we receive an update from the boss letting us know that he’d just come through an earthquake measuring six on the Richter scale! Whilst enjoying a meal with a friend in a nice restaurant, the ground beneath Alan’s feet began to move. He wound up taking cover, along with the rest of his fellow diners, under his table.

Both Alan and his pal are absolutely fine, thank goodness, but a level-six earthquake is no fun to sit through. It got us thinking, though, about two things: number one, how rapidly disruptive some events can be, and number two, New Zealand itself. (We’ll be honest, we’ve been thinking about the latter a lot, anyway. For instance, why won’t Alan take us all with him on holiday? We just can’t understand it.)

We work in a sector which is undergoing constant change – and not infrequent revolution. A single new innovation can have a huge impact in a world which is so febrile and fast-developing. The job of a team such as ours, of course, is to keep on top of all the latest developments in order to give our clients the edge.

Not that we’ve been wistfully reading the New Zealand newspapers, but we noticed that the impact of fast-changing technology on businesses is as hot a topic there as it is here:

Sixty-four per cent of CEO respondents to the Mood of the Boardroom survey say they are grappling with such changes.

And 97 per cent say they are making greater use of technology to drive productivity increases.

“Cloud computing and Software as a Service combined with better broadband will revolutionise IT services and lift productivity for New Zealand companies,” says a tech sector boss.

Mainfreight’s Don Braid says “the emergence of online trading has meant a change in the way we view this in the supply chain and the way we view who the customer is.”

Whether you’re building a website or conducting a marketing campaign, storing data or sharing portfolios, the latest developments in digital technology have the opportunity to give you a real advantage in your sales. The launch of a new social media platform, or – New Zealand again – the rise of the “24/7 anywhere anytime” data network will have impacts on your business.

Technology-scanning – and having access to the knowledge and expertise necessary to responding to the developments you find – can therefore provide real power to your commercial elbow. Without the help of experts, you might find yourself hiding underneath a metaphorical table; but by talking to people like us, you can turn the impact of disruptive change into a big positive for you, your products, and your business.