Why Affording An Agency Website Is Like Eating Cake

October 29th, 2015 in Apps, Bespoke, Design, Development, Marketing, Web apps cake Design development Web website

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I realized the other day that I’ve been spending a lot of time at networking events in recent weeks. This is not just because it’s a great way of scoring free cake (hardly a networking event in the country now does not supply afternoon tea as standard, I can only-slightly-smugly report). It’s because these sorts of meetings offer great ways to meet new clients, and understand how all businesses are thinking.

One of the constant themes of my conversations with people from SMEs is one of cost – or, maybe more accurately, how expensive many businesses imagine a professional website might be.

We’ve all met the small business owner who asked his friend to build a website, and wound up with one that was half-finished; we’ve all probably tried to build a website using one of these ‘out-of-the-box’ services or web builders, and found it just cannot do the job. The fact is, your business’s website is ever more important – and needs to be professionally tailored to the particulars of your business. That takes a proper design agency.

The people I talk with over all those cream teas, however, are always worried that they simply can’t afford an agency. You might expect me to try and convince them otherwise, and, I confess, I do – but it’s a fact we don’t want to hide that, sure, we’re more expensive than using a website builder’s templates or getting your mate to do it.

But you invest a lot in your business, and an investment repays over time. We believe that the little bit extra we cost – and it’s nowhere near as much as many people seem to fear! – is worth the investment, and will help your business be the best it can be.

Come to think of it, it’s all a bit like cake (yes, I have cake on the brain – why do you ask?): the better the ingredients, and the better the baker, the tastier the final product. If you’re trying to impress, you don’t use value flour, you don’t scrimp on the icing, and you don’t ask someone who’s never made a cake before to whip one up for you. Your business will look worse than it is – and be less accessible to customers than it should be – unless you build your website like you’d bake that special sponge.

At Image+, we build a website around your business: we’ll design it to look uniquely yours, build in the features you need and those customers expect, and write the content for you so that it’s all professional and compelling. You’ll have face-to-face meetings with us; we’ll be on the end of the phone whenever you have a question; and we’ll do it all for you – you won’t have to fiddle with a single button if you don’t want to!

Let’s say you spend about £3000 on your website with us – that’s a standard amount for a fully-featured website, tailored for you, though we’ve done cheaper – and let’s say it lasts three years before it needs a bit of a facelift. That’s just £80 per month, which is a great deal given that proper websites, as opposed to bad ones, are proven to generate leads, improve repeat business, and increase your brand’s reach. From this perspective, dealing with a tricky online website builder that churns out a basic cookie-cutter website and doesn’t offer any after-sales support seems like the bad investment, right?

So. Not only is an all-singing, all-dancing agency website cheaper than you think; it justifies whatever extra expenditure it may incur over the cheap-but-far-from-cheerful alternatives. So why not pop in and have a chat with us about what we can do for you? I’ll even bring cake.

Brazil Predictor: Football Without Formulas

May 30th, 2014 in Apps, Development 2014 App brazil cup development ios predictor world

With the World Cup rapidly approaching, everyone wants to work out who’s going to win. Nothing could be easier:

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Or at least, that’s how Stephen Hawking, world-famous physicist and former Lucasian Professor of Mathematics at the University of Cambridge, would work it out. In a press conference this week, Hawking revealed his equation for calculating England’s chances at the World Cup. All those numbers and symbols boil down to two words: not good.

The scientific validity of Hawking’s formula has already been questioned. So what options are there for those of us without maths PhDs? How can we get to play the great World Cup guessing game?

You might want to try Brazil Predictor, a new app for iDevices that gets into the nitty-gritty of the World Cup without asking you to calculate Pi. Available for iTunes, and designed for both iPhone and iPad, we developed this app to help make everyone an expert pundit.

We love our football at Image Plus, and spend some of our off-hours competing with each other to demonstrate the most detailed, most accurate vision of the beautiful game. Brazil Predictor is our attempt to make this easier to do in every office, and amongst every group of friends.

The app allows you to predict the results of every match, and follows the consequences of those scores right through to that final on July 13th. To add an edge to proceedings, the app also allows users to invite your friends and set-up mini-leagues that monitor how everyone’s predictions are doing.

The app assigns points to each user based on how close their predictions are to the actual results of the games. As the tournament proceeds, each user will creep up that league table on the basis of their knowledge of the game: think Cameroon will beat Mexico? Or that Ghana will triumph over the USA? Brazil Predictor will hold you to it!

Want to prove yourself the football expert amongst your mates? Brazil Predictor lets you do just that. And there won’t be a single bit of algebra in sight.

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