Tips for improving your website design might at first glance seem too good to be true: like every other “weird trick” online – from how to lose weight to how to grow a better beard – web design tips can have the air of the con. Surely no complex issue can be boiled down to a few cute shortcuts?
Of course not. Web design is an art and a science, and you’d be best off engaging an expert (like us!) when considering building a website for your business. A few “weird tricks” won’t build you a proper website; it’ll barely help you understand how one works.
That said, there are some basic principles which underpin all good design that can help even a layperson perceive how their website might look better – and which, in the hands of a professional, can make a massive difference.
Websites are, of course, ten a penny these days – if they’re to stand out, they need to look good. That’s where some rules of thumb can come in really hand. Think of them as ways to avoid common errors which undermine websites that might otherwise have been rather more impressive.
1. Simplify your site.
Clutter is the enemy of good design. A page packed with unnecessary elements might feel like one which imparts a lot of information, but in fact, it will do the opposite – because no one will bother to read it. Be ruthless with what you include; make your web pages clean and lean.
2. Reduce colours.
Who doesn’t love a pop of colour, a splash of vibrancy? You can, though, have too much of a good thing. Try to use one or two colours with neutral hues which can complement each other. Loud Hawaiian shirts offend because they’re too busy – don’t let your site make the same mistake.
3. Stick with two fonts.
Typography adds character, but it can also be distracting. By limiting yourself to two typefaces, you’ll get the best out of your fonts: they’ll offer variation and visual interest without crowding each other out and making everything seem confused.
4. Don’t forget mobile.
This is a biggie, but it feels bizarre that in 2018 we still need to say it. Mobile browsing has been a thing for a while now, has never been more important than now – and yet you still see site after site which doesn’t work when you’re on the go. Stop it, designers! Make sure your site is responsive.
5. Have a plan.
Never, ever start a site without a clear sense of where you’re going with it. Know which pages are important, how your users will find them, and where everything is going to go. Map your site so you know how it will be used. Only then should you start building … because usability is the goal of all good design.
These aren’t solutions to everything – there’s no such thing as a silver bullet in design. At the same time, there are simple mistakes you can avoid and basic principles you should always follow. And that’s why these are our top five tips to improve your web design.
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