5 Tips for Improving Your Website Design

January 26th, 2018 in Design, Web web design

Tips for improving your website design might at first glance seem too good to be true: like every other “weird trick” online – from how to lose weight to how to grow a better beard – web design tips can have the air of the con. Surely no complex issue can be boiled down to a few cute shortcuts?

Of course not. Web design is an art and a science, and you’d be best off engaging an expert (like us!) when considering building a website for your business. A few “weird tricks” won’t build you a proper website; it’ll barely help you understand how one works.

That said, there are some basic principles which underpin all good design that can help even a layperson perceive how their website might look better – and which, in the hands of a professional, can make a massive difference.

Websites are, of course, ten a penny these days – if they’re to stand out, they need to look good. That’s where some rules of thumb can come in really hand. Think of them as ways to avoid common errors which undermine websites that might otherwise have been rather more impressive.

1. Simplify your site.

Clutter is the enemy of good design. A page packed with unnecessary elements might feel like one which imparts a lot of information, but in fact, it will do the opposite – because no one will bother to read it. Be ruthless with what you include; make your web pages clean and lean.

 

2. Reduce colours.

Who doesn’t love a pop of colour, a splash of vibrancy? You can, though, have too much of a good thing. Try to use one or two colours with neutral hues which can complement each other. Loud Hawaiian shirts offend because they’re too busy – don’t let your site make the same mistake.

 

3. Stick with two fonts.

Typography adds character, but it can also be distracting. By limiting yourself to two typefaces, you’ll get the best out of your fonts: they’ll offer variation and visual interest without crowding each other out and making everything seem confused.

 

4. Don’t forget mobile.

This is a biggie, but it feels bizarre that in 2018 we still need to say it. Mobile browsing has been a thing for a while now, has never been more important than now – and yet you still see site after site which doesn’t work when you’re on the go. Stop it, designers! Make sure your site is responsive.

 

5. Have a plan.

Never, ever start a site without a clear sense of where you’re going with it. Know which pages are important, how your users will find them, and where everything is going to go.  Map your site so you know how it will be used. Only then should you start building … because usability is the goal of all good design.

These aren’t solutions to everything – there’s no such thing as a silver bullet in design. At the same time, there are simple mistakes you can avoid and basic principles you should always follow. And that’s why these are our top five tips to improve your web design.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

 

How To Ensure Consistency in Web Design

January 12th, 2018 in Design, Web web design

Ensuring consistency in web design is crucial. Indeed, any area of design can succeed or fail on the level of how well its various elements sit with each other – and how consistently. Design is ultimately a form of communication, and if we are to get anything across effectively there must be an element of constancy in our delivery.

In design, this most often means achieving a certain harmony – between colours and elements, shapes and sizes. Whatever identity your web designer intends to create for your company, the consistency with which they apply and repeat each element will go a long way towards ensuring that they achieve their aim.

 

Repeat Layout Styles

For example, repeating layout styles is a common way to give each page a fixed and predictable form. Consistent layouts are important if visitors to your website are going to easily find what they need: skipping between pages is one thing, but if each one is different it can be time-consuming to maintain your bearings. Pick a layout and stick with it: it will pay dividens.

Your aim should be to make your visitors feel comfortable, even at home; consistency in web design is about achieving just this, so that your website comes to feel intuitive in its familiarity.

 

Consistent Branding

So keep your branding consistent. Just as repeated layouts can help users settle into a rhythm on your website, so branding – a stable of colours, typefaces, logos and even images to which you return throughout the site in regulated ways – can help a user orient themselves. The subtle cues of branding work because they remind us where we are – this works on a website just as much as it does in a branch of McDonalds.

Ensuring consistency in web design is about building an experience that your user understands on a subconscious level: if a button was red on page one and did X, then a red button should also do C on page two. Branding helps direct users to expect certain effects, and helps them navigate spaces virtual and physical.

 

Intuitive Navigation

On which note … use intuitive website navigation. All these cues and clues will be for nothing if your menu makes no sense. Your users should understand a lot about your website just from your header and navigation links: make your signposting clear and simple, and arrange your content clearly and concisely.

Of course, relevant and good quality copy and content is key here: your users won’t thank you for helping them find what they need if when they get there it’s not much good. But taking that as read, if your users can find what they’re looking for easily, arrive at it simply, and feel immediately at home with what they find … then congratulations: you’ve learned how to ensure consistency in your web design!

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.