How Do Vibrant Colours Benefit UI Design?

December 31st, 2017 in Design ui ui web design user experience user inferface web design

Vibrant colours benefit UI design in more ways than you might think.

Of course, decades of colour response theory have demonstrated how important colour can be to conditioning and shaping how a user interacts with a design – red attracts the eye better than any other hue, while blue promotes a sense of coolness and calm. But UI design has its own particular quirks which require a further understanding of how colour can act upon the eye.

For example, consider readability. Monotone designs are far easier to scan and read. Consider vibrant colours for your UI, then, because they will enable the text on your website to be quickly and easily digested … and therefore will support your messaging better than a melange of pastel shades.

Monotone designs user a single colour and mix in shades and tints. The bold clarity that this use of colour represents will provide an eye-catching focus on your content. Use it to direct your user’s eyes towards key calls to action and “take homes”. A website exists to communicate something to someone – monotones are an efficient and effective way of doing this.

Of course, not all sites have quite the same goals – and UI design should shape itself around a site’s strategic aims. That’s why we’d be remiss to evangelise monotones at the expense of, well, duotones. To risk contradicting myself, duotones are a particular good choice for UI design because, where monotones offer clarity, duotones create atmosphere.

As the name suggests, a duotone design will make use of two contrasting colours – or two shades of the same hue. Placing colours side by side enables you to elicit responses by being careful with your juxtapositions. For example, soft contrast will seem serious and sober, while high contrast will seem a little more dynamic, even exciting. Where the monotone lets content speak for itself, the duotone adds a language all its own.

Of course, contrast isn’t the only weapon in your colouring arsenal. Gradients – the gradual passage of one colour into another – can produce benefits from vibrant colour from the opposite of contrast.

Gradients can add a modern look to a website, offering a gentle and contemporary edge to your website which will inspire confidence but also make your site easier on the eyes. Modern gradients often use high-contrast colours and radiate their transition from various angles – not just along the vertical.

In other words, your choice isn’t just down to which colour: it’s also about how that colour is presented, and alongside which others. By making appropriate choices informed by your strategic goals, you’ll discover that vibrant colours really can benefit UI design.

 

Contact Image Plus for UI Website Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

Coventry: City of Culture 2021 … and Us

December 8th, 2017 in Design, Development

As Coventry is named City of Culture 2021, here in the Image+ offices we’re wearing huge smiles (and possibly a couple of party hats).

We’re proud of our Coventry roots – we’ve been based here for nearly twenty years, and can’t think of anywhere we’d rather base ourselves. Our offices at Electric Wharf on the city’s regenerated canal network are everything that made Coventry a successful candidate for City of Culture 2021: vibrant, buzzing, forward-thinking but with links to an incredibly rich past.

Coventry, City of Culture 2021 (yes, we like the sound of that): it has it all. Medieval heritage in the cathedral quarter, mid-twentieth-century modernism in its remarkable architecture, passionate grassroots commitment to arts of all kinds … it’s a genuinely exciting city, and the rest of the UK is about to find out why in spades.

The win for our city is doubly sweet because we had a small part in it. A while back, we competed to become the designers of the bid team’s website and digital presence – and won. So we feel we contributed in a small way to what was, of course, a fantastic pitch. (And a winning one – did we mention that Coventry is City of Culture 2021?)

It’s the diversity of Coventry that I think helped tip the balance in its favour: it welcomes everyone and has room for everything. At Image+, we have on staff huge fans of Shakespeare and massive football nuts, petrol heads and live music goers. Coventry and its surrounding area caters to us all.

The website we built for the bid reflected this vibrancy: bright and colourful and with plenty going on, it also crafted a single identity for the bid and sought to bring together an awful lot of fizzing activity. It used events, social media, videos and bold colours and graphics to really bring home the bid’s particular character and personality. We’re pretty proud of what we contributed.

Coventry has its own particular energy, and the challenge for the bid was bottling that to present it to the panel of judges in distilled form. The website we built was a part of that process, of course, and we are made up that we helped in a small way to win this prize for our city. But the real winners are the people of Coventry themselves – and we’re pleased as punch to be a part of that crowd.

 

In short: here’s to Coventry, City of Culture 2021!

We’re not going to get tired of saying that.

 

Contact Image Plus for Website Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

 

How Can You Make Your Website Stand Out?

December 1st, 2017 in Design, Development, Web web design

Making your website stand out is ever more difficult. In today’s forest of web pages, how can your single tree ever hope to stand out from the crowd? What was once known as “surfing” the internet is more like “wading”; to mix metaphors, it can be hard to see the wood for all those trees.

The good news is that there are still plenty of ways to make sure that your website is a cut above the rest. A lot of this has to do with simple design principles. When applied well, good design simply makes a site look right – and it’s surprising how few sites, in truth, fully achieve this goal.

 

Layout & Structure

First and foremost, sort out your structure. Using a good layout is key to attracting and then retaining what we in the trade call “eyeballs”. If your navigation is clear and your site convenient to use, your visitors will like what they see – and make use of your pages again and again. In other words, you’ll stand out as a place to hang out.

 

Branding

Consistent branding can really help achieve this. A recognisable brand builds your reputation and inspires confidence. A good brand can provide visual clues, too, that can bind a site together like the egg in a cake mixture. Think carefully about colours, logos, and typography – make your site a uniform experience as much as a collection of pages.

 

Graphics

Indeed, using images and graphics appropriately can be a really powerful means of making an impact. If branding is the visual framework of a site, then photography and illustration acts as the decorative detail. Great imagery supplies visual flare and interest, making a site beautiful to look at as you use it – and every eyeball likes to be entertained!

 

Content

Finally, consider your content. The text and video you utilise to expand on and detail your messaging needs to reflect the identity of your brand. Your copy should be easy to read and characterful, but not distracting or overly wordy. Likewise, video is increasingly important on many sites, and offers a very dynamic way of supplementing your content.

Just remember to make sure that everything – video, photography, colours – are crisp and vibrant, the best quality you can produce. Muddy graphics or sub-standard video will reflect badly on you; however good the design of a site, if the content is wanting then you will only be able to stand out so far.

 

Ultimately, your goal is to stand out as much as possible – to be, at your best, head and shoulders above the other sites in your field. Clear design, consistent branding, and quality content are the best ways to achieve that. Get these basics right, and you’ll be amazed by the results.

Essentially, we’re telling you to get a good designer (fortunately, we know some!). It’s not rocket science: great design is how you can make your website stand out.

 

Contact Image Plus for Website Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.