The Benefits of “Breadcrumbs”

November 17th, 2017 in Design breadcrumbs web design

Breadcrumbs are more useful than you think. Not only are they an essential ingredient in veggie burgers, Katsu curry and fish fingers … They can help you find your way home.

We all know the story of Hansel and Gretel, who were brave enough to explore the forest … and smart enough to lay breadcrumbs along their path. In this way, they didn’t get lost – useful when you’re running away from the evil inhabitant of a sinister gingerbread house.

In web design, his story has given a name to the tokens we leave throughout a website to enable a visitor to track backwards through their online journey. Often breadcrumbs appear as nested page names – Home > About > Our Company, for example – which situate a user clearly with the site’s architecture. They can take other forms, however, and always the aim is simple: to help your visitor to not get lost.

This is a good function to include, especially on a site which boasts a large number of pages. Resource-heavy websites are great, but once you’ve clicked one link you’ve clicked them all – and it can be very easy to become unmoored, lost amidst all these pages and unable to find your way ‘Home’ again.

 

Why Use Site Breadcrumbs?

Breadcrumbs – prominent indicators of where you are and how you can get back to where you were – greatly enhance the usability of a site. They make it easy to click on pages but also remain oriented; to find other content quickly; and to go back to content you found interesting once you’re done exploring.

In turn, this reduces the clicks or actions required to return to a given page – and this, too, enhances the user experience of your site. Making your content easy to navigate is a key means of making your site pleasant to use … And that will earn you return visits.

If you’re wondering why users can’t just click the “Back” button, you haven’t yet understood the power of the humble breadcrumb. Breadcrumbs aren’t just about going back: they’re about situating yourself within a site, and understanding how each of its pages relates to the others. You’ve worked hard on structuring your content – so make that structure clear. The “Back” button alone doesn’t achieve that.

Sites without breadcrumbs don’t get read as much as sites which opt to use them. Being able to find your way home encourages browsers, like Hansel and Gretel, to explore a little deeper; if you don’t help your users to find their way, they’ll stick a little more closely to the ‘top-line’ content – and never make the most of what you’ve built for them.

In fact, sometimes they won’t even read your top-line content: sites without breadcrumbs suffer from higher bounce rates, meaning essentially that their visitors leave those sites much more quickly. Today’s internet users are savvy and impatient – if they can’t find what they want quickly and easily, they’ll go somewhere else. Breadcrumbs encourage them to stay.

In other words, think of breadcrumbs as a wayfinding system. Complex buildings often include coloured corridors and large maps to help visitors find their way around. Hardy fairytale explorers carry loaves of bread. And websites have the benefits of breadcrumbs.

 

Contact Image Plus for Website Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

3 Great Techniques for Engaging Typefaces

November 5th, 2017 in Design Design trends typeface typefaces web design web designers

Typefaces can be the poor man of web design. There’s so much else that’s novel or exciting about digital platforms – animation! video! parallax scrolling! – that the humble font can be overlooked.

This, however, would be a mistake. In fact, bold and striking typefaces have been one of the big trends in web design over the last year or so. That’s because they can be very effective at engaging visitors straight away, as soon as they land on your homepage.

A great typeface makes a statement almost subliminally. Getting your fonts right can in this way add some serious punch to your design – and give real character to your brand. If you play your typeface cards right, your visitors will be hooked instantly.

So what’s the secret? A lot of the typeface trick, as in any other aspect of design, is in understanding your brand and expressing it elegantly in your choices. That said, there are some elements of typography that you can consider in order to hit the right balance for you.

 

Be Minimal – but Dramatic

The temptation when toying with typefaces is to go wild. The problem with showily fabulous fonts, though, is that they can be distracting. Take comic sans, that much-hated font which purports to have lots of character. The reason designers hate it is because it’s unbalanced – its balance and shape and legibility are all compromised by its desire to be so kooky.

Don’t fall into this trap. Use a simple font that makes a big impact. Consider fonts like Fat-Frank, Frontage or Poly. These sorts of font will convey meaning and attract – but not distract – attention.

 

Keep Creatively Simple

Don’t over-use effects or point sizes. Be creative, but don’t go overboard. In just the same way that you want your typeface to speak eloquently but not always shout, think carefully about how to use it. Maybe you could do something very straightforward like using ALL CAPS to make your message loud and clear, instead of using italics, underlines and bold? It’s worth considering.

 

Integrated Images

If bold typefaces are a big trend in minimal web design right now, so too is integrated video and animation. The great news is that you can do both at the same time.

By using bleed – that is, placing an object in front of the text – or including video in the background of a text area, you can add visual interest to your site whilst still letting your text do the talking. Maybe your text can extend beyond the bounds on an image, or be partially obscured by one? This is a trick often used in comic books to make panels look dynamic – it can work online too.

In short, typefaces can make text sing. Great-looking text seals the deal with customers online, so don’t ignore the writing on your website … or it might wind up on the wall for you!

 

Contact Image Plus for Responsive Web Design

If you need a web design or just want someone to check if your website is already responsive then speak to our experts. Our Web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.