Why Affording An Agency Website Is Like Eating Cake

October 29th, 2015 in Apps, Bespoke, Design, Development, Marketing, Web apps cake Design development Web website

cake-web-advert

I realized the other day that I’ve been spending a lot of time at networking events in recent weeks. This is not just because it’s a great way of scoring free cake (hardly a networking event in the country now does not supply afternoon tea as standard, I can only-slightly-smugly report). It’s because these sorts of meetings offer great ways to meet new clients, and understand how all businesses are thinking.

One of the constant themes of my conversations with people from SMEs is one of cost – or, maybe more accurately, how expensive many businesses imagine a professional website might be.

We’ve all met the small business owner who asked his friend to build a website, and wound up with one that was half-finished; we’ve all probably tried to build a website using one of these ‘out-of-the-box’ services or web builders, and found it just cannot do the job. The fact is, your business’s website is ever more important – and needs to be professionally tailored to the particulars of your business. That takes a proper design agency.

The people I talk with over all those cream teas, however, are always worried that they simply can’t afford an agency. You might expect me to try and convince them otherwise, and, I confess, I do – but it’s a fact we don’t want to hide that, sure, we’re more expensive than using a website builder’s templates or getting your mate to do it.

But you invest a lot in your business, and an investment repays over time. We believe that the little bit extra we cost – and it’s nowhere near as much as many people seem to fear! – is worth the investment, and will help your business be the best it can be.

Come to think of it, it’s all a bit like cake (yes, I have cake on the brain – why do you ask?): the better the ingredients, and the better the baker, the tastier the final product. If you’re trying to impress, you don’t use value flour, you don’t scrimp on the icing, and you don’t ask someone who’s never made a cake before to whip one up for you. Your business will look worse than it is – and be less accessible to customers than it should be – unless you build your website like you’d bake that special sponge.

At Image+, we build a website around your business: we’ll design it to look uniquely yours, build in the features you need and those customers expect, and write the content for you so that it’s all professional and compelling. You’ll have face-to-face meetings with us; we’ll be on the end of the phone whenever you have a question; and we’ll do it all for you – you won’t have to fiddle with a single button if you don’t want to!

Let’s say you spend about £3000 on your website with us – that’s a standard amount for a fully-featured website, tailored for you, though we’ve done cheaper – and let’s say it lasts three years before it needs a bit of a facelift. That’s just £80 per month, which is a great deal given that proper websites, as opposed to bad ones, are proven to generate leads, improve repeat business, and increase your brand’s reach. From this perspective, dealing with a tricky online website builder that churns out a basic cookie-cutter website and doesn’t offer any after-sales support seems like the bad investment, right?

So. Not only is an all-singing, all-dancing agency website cheaper than you think; it justifies whatever extra expenditure it may incur over the cheap-but-far-from-cheerful alternatives. So why not pop in and have a chat with us about what we can do for you? I’ll even bring cake.

Mobile-First Design: Why Remembering Mobile Is Like Putting On Trousers

October 14th, 2015 in Design, Development, Search Engine Optimisation, Web

We’re all familiar with the concept of optional extras: additional cup holders in your car,

or ‘accent stitching’ on that custom-made suit. But you wouldn’t buy a new motor

without an engine, and you wouldn’t slip on a new three-piece that didn’t come with

trousers. Those are just the basics. But why is it often so different for websites?

In today’s world, your website will be viewed in a hundred different ways. On a

smartphone or a desktop, a tablet or a netbook; it might be loaded up in Chrome or Safari,

Internet Explorer or Mozilla Firefox. This makes demands on your developers that were

absent in the ‘good old days’ of IE’s dominance, always installed on a 486DX2 66 MhZ

machine.

 

Just like an engineer or a tailor, web designers need to move with the times in terms of

what is considered ‘the basics’. That’s why we believe that all websites should be

‘responsive’ as standard. What do we mean by this? It’s simple, really: we mean that

every client should have confidence that their website will display perfectly on any

screen – and that none of their customers will be turned off by a design that just doesn’t

work on their device of choice.

 

This might sound like common sense, but a surprising number of other web agencies

charge extra for building responsive websites. That is, they treat the ability to display

properly on the varied devices people now use as an optional extra. For us, that’s like

forgetting to put on your trousers.

 

Think about it: according to comScore, the number of people globally using mobile

devices of one kind or another to access the internet has now exceeded those using the

traditional desktop computer. If your site is designed exclusively for desktops – still the

‘basic package’ offered by many developers – you will be alienating the largest segment

of your audience.

 

Not only that, but the internet has changed to reflect these new behaviours: Google has

made changes to how it ranks websites in order to reward those which prioritise the

mobile experience. They are not only penalising those websites which don’t offer any

mobile functionality at all; they are denying rankings even to websites which offer

limited responsive features, such as providing a ‘no-frills’ mobile version of their desktop

website.

 

What can you do about this? You can choose a developer who doesn’t simply remove

functionality from a basic desktop website until it ‘fits’ on a smartphone screen. At

Image+, our design philosophy is ‘mobile first’: we start from the smallest screen,

creating a great website which we can then enhance with each move upwards in size

towards the desktop. This, not surprisingly, is the approach which Google endorses.

 

‘Mobile first’ design isn’t just what the world’s biggest search engines expect. It’s what

your customers want, too. Make sure your website is the success you need it to be – and

don’t settle for a designer who forgets to put on their trousers.