The Benefits of “Breadcrumbs”

Breadcrumbs are more useful than you think. Not only are they an essential ingredient in veggie burgers, Katsu curry and fish fingers … They can help you find your way home. We all know the story of Hansel and Gretel, who were brave enough to explore the forest … and smart enough to lay breadcrumbs […]

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3 Great Techniques for Engaging Typefaces

Typefaces can be the poor man of web design. There’s so much else that’s novel or exciting about digital platforms – animation! video! parallax scrolling! – that the humble font can be overlooked. This, however, would be a mistake. In fact, bold and striking typefaces have been one of the big trends in web design […]

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Why Responsive Web Design is Important

Responsive web design is important. If you take only one sentence away from this blog post, let that be it: in today’s online environment, ensuring that your website can respond to the devices and screens on which it is viewed is absolutely key, for all sorts of reasons.   Clients and designers alike can get […]

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How Psychology is Important in UX Design

Psychology is important to UX design. This may not seem an immediately obvious truth since Freud or Jung might seem distant relatives of Bill Gates or Steve Jobs. The fact is, however, that in all branches of design focus on the responses our products will provoke. In this way, all designers are necessarily psychologists – […]

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Top 5 UX Design Tips for Dropdown Menus

The dropdown menu has long been a venerable entry in the web developer’s toolkit. It is so widely used because it can be terribly useful: the dropdown menu tucks away all your pages until a user hovers over a button; that gives you a lot more space for your content. Most commonly, the dropdown menu […]

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5 Most Popular Content Management Systems

The five most popular content management systems have earned their stripes by being usable, intuitive and flexible. These three characteristics are essential in any CMS, because most often they will be used by non-experts: your web developer builds the site, but your internal comms team or secretarial pool will keep it updated over years. A […]

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Top 5 E-Commerce Web Design Trends for 2017

E-commerce website trends in 2017 are related to, but also diverge from, the more general web design fashions. Much of this difference, of course, is simply due to the separate functionalities required of an e-commerce site. You wouldn’t build a bungalow the way you would a skyscraper. Websites are the same. The primary purpose of […]

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Business Benefits of Website Design & Development

Businesses make decisions on the basis of value. That is a truism so obvious as to bear repeating: we’re all told that web design is important, but what are the business benefits of web design and development? How can we measure their impact in order to inform and justify our investments? The benefits to a […]

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What are Microinteractions in Mobile Web Design?

Microinteractions: they’re not something from Star Wars. When I wrote a few weeks ago about the top web design trends for 2017, I didn’t mention them – but maybe should have done. As users become ever more sophisticated in the way they use the web, so the sites they access must match those expectations. In […]

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Why Branding is Important to Web Design

Branding can be a word that appears to lose meaning in its ubiquity. We all know what a brand is, right? We all understand that branding is important, don’t we? Well, maybe. But can we really quantify the benefits of branding in ways that strengthen our digital offerings? Of course we can – but it […]

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